Anna Campbell is an Australian bridal designer celebrated for her handcrafted gowns, signature embellishments & luxurious, one-of-a-kind details.

Designed for the relaxed, modern-romantic bride who craves feminine ease paired with lavish detail, each Anna Campbell creation is a masterful expression of her unmistakable signature—where contemporary romance effortlessly intertwines with timeless, dreamy elegance.

  • Established in 2007 at 19 years old, Anna embarked on a mission to redefine the bridal landscape by providing brides with a refreshing and unique take on traditional bridal looks. In an industry of predominantly heavy and predictable gowns, Anna offered something truly unique and special – gowns that felt light yet adorned with unrivaled sparkle, modern yet timeless in beauty. This breathed new life into the bridal fashion scene, providing brides a space to finally feel free and uniquely themselves.

  • At their essence, Anna Campbell's gowns exude uniqueness. The blend of soft feminine details with striking and bold accents, is intricately integrated into Anna's distinctive style.

    Within each collection, you'll find shimmering hand-embellishments, custom-made laces, and ethereal silks, upon modern silhouettes. Crafted for the contemporary bride in search of something truly exceptional that she feels incredibly beautiful, radiant, but most of all like herself in.

  • Driven by a profound commitment to quality and sustainability, every Anna Campbell gown is meticulously designed and handcrafted in our Melbourne studio by our devoted team of skilled artisans. Our dedication to achieving the highest level of hand-made quality ensures that your entire bridal journey is unforgettable.

At Anna Campbell, we take pride in delivering an exceptional, intimate, and personalised experience to every bride. We believe your bridal journey should be nothing short of unforgettable—from the very first moment to the final fitting. That’s why we’re committed to supporting you at every step.

  • From your initial consultation in our Flagship Melbourne boutique, where you’ll work closely with our expert bridal stylists, to our meticulous, all-inclusive alterations service that ensures your gown fits flawlessly—Anna Campbell is devoted to guiding you through every pivotal moment with care and expertise.

  • Sustainability, inclusivity and ethics are at the heart of everything we create.

    In 2019, Anna launched Silk and Stitch—a luxury fabric company dedicated to repurposing dead-stock fabrics and off-cuts, championing a more sustainable Australian fashion industry. Through this partnership with Upparel, we proudly ensure that all excess fabrics from Anna Campbell gowns are recycled or resold—keeping our production landfill-free.

    Committed to conscious craftsmanship, we embrace a made-to-order model rather than bulk manufacturing, drastically reducing waste. Surplus samples find new life either through our seasonal sample sales or by supporting 'Brides for a Cause,' a nonprofit that raises funds for women’s charities by reselling gowns.

    As a proudly Australian-founded and designed brand, we maintain close oversight of our production process—ensuring exceptional quality while supporting local jobs and the broader community. Our female-led, in-house team thrives in a workplace built on respect, care, and empowerment, reflecting our commitment to uplifting women at every level.