Imagine Bridal, Adelaide
Welcoming Our Newest Retailer.
We’re so excited to introduce our newest retail partner, Imagine Bridal Studio in Adelaide, SA.
From the moment we connected with owner Sal, we knew this was the perfect fit. With her diverse background in the wedding industry and her vision for a calm, intentional slow bridal experience, Sal has created a studio where every bride feels supported, comfortable and truly herself.
Now, our devoted SA brides have a beautiful space to discover — and fall in love with — Anna Campbell gowns in person.
MEET SAL
I’m Sal, originally from the UK, and now happily settled in Adelaide with my husband, Hal, and our daughter, Stevie. Weddings have always been woven into my life — from working as a photographer and venue manager, to growing up with a mum who made wedding cakes.
I’ve always loved being part of those joyful, once-in-a-lifetime moments with brides. Last year, Hal and I even had two weddings of our own! One was a small, intimate registry celebration focused on food and drink, and the other was a European ceremony and dinner with family overseas. Two weddings, two dresses, two styles — and every bit of it reminded me why I love this world so much.
“I wanted to create a space that feels calm and intimate, a ‘slow bridal experience’ — no chaos, no overwhelm, just purposeful connections that allow brides to find the dress that feels like them.”
What can brides expect at Imagine Bridal?
At Imagine Bridal, it’s all about slowing down. I listen deeply to every bride’s feedback to help find the perfect match. My mother-in-law, Rona (our beloved ‘Glam-ma’), and I are usually there together at each appointment because we love what we do — the studio really is our second home.
We’ve curated a thoughtful collection of gowns and created a calm, boutique atmosphere where you’ll never feel rushed. Brides can expect expert guidance, genuine care, and space to breathe while finding ‘the one.’
I focus on quality over quantity. Every gown is intentionally selected, given space to shine, and curated to ensure no bride feels overwhelmed.
What drew you to Anna Campbell?
Anna Campbell has always been a dream label for me. The romance, the sparkle, and the timeless femininity in each gown are unmatched. To be able to offer Adelaide brides the opportunity to experience these gowns in person feels like such a privilege.
For me, choosing a designer comes down to their story and values. Anna Campbell is a woman-led Australian label, built on creativity and heart — values that align so closely with my studio. I know these gowns will be unforgettable for my brides.
“Trust how you feel in the gown. It’s not about ticking every box, it’s about the emotion. The right dress won’t just look beautiful — it will feel like you. Don’t put pressure on yourself to please everyone else; the moment you feel comfortable, confident, and connected to your gown, you’ve found it.”
PHOTOGRAPHY CREDIT | LHG MEDIA
UPCOMING TRUNK SHOW
SEPTEMBER 19 - 21
For one weekend only, Imagine Bridal Studio will be hosting an exclusive Adorn trunk show event.
This is a rare opportunity to try on the entire Adorn Collection — every gown, every intricate detail, all in one dreamy space for a limited time only.
Appointments are limited, so secure yours now.
Landing soon after, a careful curation of our newest and most-loved Anna Campbell styles will be arriving at Imagine Bridal Studio as part of their permanent collection, including:
This is such a meaningful new chapter for Anna Campbell in Adelaide, and we couldn’t be more thrilled to have Sal and Imagine Bridal Studio representing our gowns with so much passion and care.
IMAGINE BRIDAL STUDIO
69 Payneham Road, College Park, South Australia 5069
PH: 0480 374 453 | hello@imaginebridalstudio.com