H.E.R. — Honour. Embrace. Remember.

Will you be our next muse?

Share your story. Inspire our community.
Become the muse of our 2026 Bridal Collection — and wear the dress you’ve always dreamed of.

Why H.E.R matters

At Anna Campbell, we believe every bride is a story.

H.E.R is more than an ambassador program — it’s a celebration of the real, the romantic, the beautifully imperfect.

As our Muse, you'll be part of a crafted experience: intimate fittings, editorial storytelling, and a moment that will be remembered.

The H.E.R experience

As our H.E.R Muse, you step into a truly bespoke bridal experience.


Your journey will be captured through meaningful content, behind-the-scenes moments, and personal storytelling that honours your individuality.


Your voice, your style, and your day become part of the Anna Campbell narrative.

Apply to be H.E.R.

FAQs

  • The Story Behind the Name

    H.E.R represents the complete arc of a bride’s journey — the moments, emotions, and memories that shape her story.

    Honour

    Honour her individuality.
    Honour her love story.
    Honour the craftsmanship that brings her gown to life.

    Embrace

    Embrace her moment.
    Embrace the intimate process — fittings, emotions, artistry.
    Embrace the experience of becoming an Anna Campbell bride.

    Remember

    Remember the details.
    Remember the feeling.
    Remember the story that will inspire future brides.

  • We’re selecting one bride-to-be whose story reflects the heart of Anna Campbell to become our H.E.R Muse.

    As our Muse, you’ll share your bridal journey, collaborate with our creative team, and wear your dream Anna Campbell gown — brought to life with bespoke fittings and alterations.

  • Anyone who loves Anna Campbell is welcome to apply.
    However, to ensure we can follow and celebrate your journey, your social profiles must be public and meet one of the following:

    • Minimum 1,000 followers on Instagram, or

    • Minimum 5,000 followers on TikTok

  • We welcome creators on Instagram, TikTok, or both.


    If you’re active on other platforms (YouTube, Snapchat, etc.), feel free to include them — but they are optional.

  • The H.E.R Muse Programme is open to brides with wedding dates between late 2026 and 2027.

  • Your reward isn’t monetary, but something more meaningful. Our chosen Muse will receive her dream Anna Campbell wedding gown, including:

    • her selected gown

    • custom fittings

    • full alterations

    This is a once-in-a-lifetime experience crafted exclusively for our Muse.

  • Participation in content creation is a core part of the H.E.R Muse Programme.

    If you decide not to share your journey or collaborate on content after being selected, you will be responsible for the full cost of the gown and any associated alterations.

    This ensures the programme remains authentic, editorial, and celebratory for both the Muse and the Anna Campbell community.

  • Our Muse must be:

    • willing to collaborate on content before and after the wedding

    • available for fittings at our Melbourne boutique (or willing to travel)

    • open to sharing her journey authentically with our community