The Creative Behind the Adorn Collection

Words by Anna, creative Designer

There’s a moment in the design process that always gives me goosebumps.

It usually happens in the quiet. After months of sketches, fittings, fabric testing, and hand-beading samples. When I see one of our gowns finally come together—zipped up on a mannequin, light catching each embellishment just so—and I realise: this is it. This is what we’ve been chasing. That moment is what Adorn was built around.

When I started designing this collection, I knew I wanted to create something that honoured our signature embellishment style, while also evolving it—elevated silhouettes, modern details, and a renewed sense of drama.

Adorn is a love etter to craftsmanship, to the brides who want to be artfully Dressed, and to those little touches that make a gown feel like you.

This collection is bold, feminine, and intentionally layered. You’ll notice a return to structured strapless bodices, sweeping trains, extravagant embellished toppers, and new laces developed exclusively for this release. There’s a strength in this collection, but also a softness. While our bridal separates are designed to be mixed, matched, customised, and reimagined, our gowns have been crafted to stand alone — each piece designed to be unforgettable and take your breath away.

And as always, it’s never just about how a gown looks—it’s about how it feels. Empowering. Effortless. Like the truest version of yourself, with a little touch of magic woven in.

One of the most special parts of bringing Adorn to life has been creating it alongside our incredible team—pattern makers, stylists, and even our sales team—many of whom have been with me since the very beginning. Their talent, eye for detail, and unwavering passion are stitched into every gown. This collection is as much theirs as it is mine.

[…]it’s never just about how a gown looks—it’s about how it feels. Empowering. Effortless. Like the truest version of yourself, with a little touch of magic woven in.

We’ve had the absolute joy of watching Adorn come to life in our Melbourne flagship—seeing real brides step into these gowns for the very first time. Those powerful, emotional moments… that quiet breath when she sees herself in the mirror and just knows—that’s why we do what we do.

I’m thrilled to share that Adorn will officially launch this August.

These gowns have been made with so much intention, love, and artistry—and now, they’re ready to find their place on your rails and in your brides’ stories.

From our hands to yours, I hope Adorn brings magic to your store and inspires your brides to feel every bit as extraordinary as they truly are.

With love,

Anna