The End of an Era: A Love Letter to the Amelie Gown

Since her debut in 2018, the Amelie Gown has captured hearts around the world. A defining piece in the Anna Campbell story, Amelie is the gown so many brides have fallen in love with — and one we will never forget.

Crafted in our signature custom-designed lace, Amelie is the embodiment of romantic elegance. Her fit-and-flare silhouette flatters and flows with ease, cinching at the waist and gliding effortlessly down the aisle. Paired with her optional drape sleeves, she evokes an ethereal softness that feels both timeless and dreamlike.

“Amelie was one of those designs that felt like magic from the very beginning,”

says Anna, Founder and Creative Director.

“I wanted to create something delicate and bold, a gown that celebrates texture, femininity, and freedom. Brides immediately connected with her — she became part of their story.”

From countryside elopements to grand cathedrals, Amelie has graced every kind of aisle — worn with grace, joy, and individuality. She’s more than a gown; she’s a feeling.

“The lace is exclusive to us — we worked closely with artisans to create something truly unique. That softness, that romantic detail — that’s what made Amelie so special,” Anna reflects.

“She represents the spirit of Anna Campbell — classic yet undone, and always led by love.”

As we look ahead to new collections and fresh designs, we’ll be retiring Amelie this season. While it’s bittersweet to say goodbye, we know she’ll live on in the memories — and photos — of countless beautiful days.

Say yes to Amelie before she leaves our collection for good. Orders will close soon, and once she’s gone, she won’t return in her original form.

…But who knows? Amelie 2.0 may just be waiting in the wings.

💌 Ready to make her yours?