The AUTHENTIC Amelie
The Anna Campbell brand was born from an innate desire to create quality garments with a conscience. With an affinity for luxurious silks, and custom hand beading, we have a distinctly unique aesthetic drawing brides from across the globe. Evolving into an internationally acclaimed brand whilst maintaining our core values of ethical production and authenticity is something which comes with great pride to the Anna Campbell team.
It is no surprise however that with great success, comes even greater feats and given recent copy right events we wanted to take the opportunity to bring you behind the scenes to the making of the Amelie dress. Our Amelie is the product of hundreds of hours of design development and dedication to authentic design and we are incredibly humbled by the world wide love she has received.
While it is said that imitation is the sincerest form of flattery, we are nothing but saddened to see counterfeit websites using our campaign imagery to promote an inauthentic product. When purchasing directly from a designer or a reputable stockist, you are supporting and protecting the designers intellectual property and their team who’s jobs are to create these dresses by hand. Some online stores are selling counterfeit Amelie Dresses for less than it costs for us to have just one meter of the lace created. Amelie alone has approximately ten meters of lace, ten meters of lining, a silk dupion waist band and hand sewn silk buttons, creating Anna Campbell quality garments at that price point is entirely infeasible.
Please see below imagery of one counterfeit Amelie sold using our campaign imagery, compared with unedited imaged of the Anna Campbell Amelie Lace.
Our main intention is to inform our brides, some of whom are confused as to whether the dresses are genuine or not. Unfortunately some brides are being unfairly lured into purchasing and receiving a far from desirable product, before becoming aware of their mistake. If Amelie is listed on a website other than ours or one of our reputable stockists listed below, the product is most likely a counterfeit product. If you are unsure, please send us a screen shot and we will verify.
Many thanks goes to our army of supporters who continue to alert us of these issues, we are doing all within our power to work with an external legal team in having these removed.